Campaigns and wording
Segmentation, wording, consent, timing and follow-up.
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SMS articles and guides
Explore practical articles about SMS marketing, customer communication, APIs and integrations.
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From guidance to a practical next step
The knowledge base supports evaluation, planning and responsible use.
API and integrations
Workflow, authentication, testing and technical ownership.
Open the developer guide →Responsible SMS use
Privacy roles, consent, opt-outs and clear boundaries.
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Five ways to reduce SMS opt-outs
Set the right expectation, send relevant content and make it easy to control or stop SMS communication.
Read: Five ways to reduce SMS opt-outs
Changing SMS provider: a practical checklist
Plan the movement of contacts, sender setup, integrations and procedures without losing control of data or campaigns.
Read: Changing SMS provider: a practical checklist
SMS use cases beyond marketing
See how SMS can support reminders, operational updates, confirmations, access and agreed campaigns.
Read: SMS use cases beyond marketing
Sending business SMS: what needs to be in place
A practical checklist for purpose, recipients, sender details, content, timing and follow-up.
Read: Sending business SMS: what needs to be in place
Mobile marketing with SMS
Build SMS into a mobile customer journey with clear consent, relevant content and a good landing page.
Read: Mobile marketing with SMS
What is an SMS gateway?
How an SMS gateway connects your system to mobile networks and handles sending and delivery status.
Read: What is an SMS gateway?
A guide to business SMS services
Answers to core questions about business SMS, sender details, recipients, segments, pricing, APIs and responsibility.
Read: A guide to business SMS services
Short links in SMS: what you need to know
Use short links that are recognisable, tested and measured for a clear privacy purpose.
Read: Short links in SMS: what you need to know
How SMS can drive relevant website traffic
Connect a concise SMS to a fast mobile page and measure actions without creating unnecessary friction.
Read: How SMS can drive relevant website traffic
How to deliver your Black Friday SMS campaign
A practical guide to quality control, sending and follow-up when campaign pressure is high.
Read: How to deliver your Black Friday SMS campaign
The history of SMS: from short message to business channel
A concise introduction to how SMS developed from a GSM standard into a channel for alerts, dialogue and integrations.
Read: The history of SMS: from short message to business channel
Language in SMS marketing
Write SMS with a clear sender, concrete value, a natural tone and words the recipient understands.
Read: Language in SMS marketing
How to communicate effectively with younger audiences by SMS
Avoid generational stereotypes and base SMS communication on expectation, context and clear value.
Read: How to communicate effectively with younger audiences by SMS
Four things to check before sending SMS internationally
Plan international SMS with the correct number format, local rules, sender requirements and timing.
Read: Four things to check before sending SMS internationally
How to assess the effect of SMS
Measure SMS against a clear objective and distinguish technical delivery, clicks and the actual business outcome.
Read: How to assess the effect of SMS
Five common SMS marketing mistakes
Avoid unclear consent, overly broad audiences, crowded messages, weak landing pages and missing follow-up.
Read: Five common SMS marketing mistakes
SMS and email: use the channels together
Choose SMS and email according to purpose, urgency and content rather than treating them as competitors.
Read: SMS and email: use the channels together
SMS click-through rate: what does it really tell you?
Understand what click data can and cannot show, and interpret click-through rate in the context of the campaign objective.
Read: SMS click-through rate: what does it really tell you?
How to write a clear SMS call to action
Create a call to action that is concrete, relevant and easy to complete on a phone.
Read: How to write a clear SMS call to action
Emotion in marketing without losing trust
Use emotion to make a message clear and human without pressure, fear or exaggerated promises.
Read: Emotion in marketing without losing trust
Do you know your most loyal customers?
Use documented actions and relevance when tailoring communication for loyal customers.
Read: Do you know your most loyal customers?
SMS for events
Use SMS for practical event information, reminders and changes without creating unnecessary noise.
Read: SMS for events
How to write better marketing SMS
Practical guidance on purpose, language, sender details, action, timing and quality control in marketing SMS.
Read: How to write better marketing SMS
What is an API?
A simple explanation of APIs, endpoints, authentication and how SMS can be added to other systems.
Read: What is an API?
Plan your SMS campaign before Black Friday
Three steps for making Black Friday communication more relevant, controlled and manageable.
Read: Plan your SMS campaign before Black Friday
SMS from A to Z: a practical guide
An overview of recipients, sender details, message length, scheduling, links and follow-up in an SMS campaign.
Read: SMS from A to Z: a practical guide
Segmentation that makes SMS more relevant
Group recipients around genuine needs and use the minimum data required for more relevant SMS messages.
Read: Segmentation that makes SMS more relevant
How to build solutions for real needs
A practical method for understanding the problem before choosing a feature, channel or technical solution.
Read: How to build solutions for real needs
Why use SMS in your marketing?
How to decide when SMS belongs in your marketing plan and use the channel with respect for the recipient.
Read: Why use SMS in your marketing?No articles match your search.
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